2023 D2C Market Snapshot

2023 D2C Market Snapshot

The Indian D2C market experienced significant growth in 2023, with the following key highlights

• Market Size: The market size of the Indian D2C sector was estimated to be over $66 billion in 2023.

• Growth Rate: The market is expected to grow at a compound annual growth rate (CAGR) of 40% from 2022 to 2027.

• Women-led D2C Brands: Women-led D2C brands witnessed a 54-fold growth in transactions in 2023 compared to 2022.

• Top Categories: The top categories showing growth for women-led D2C brands in 2023 included beauty and wellness, apparel, artificial jewelry, supplements, and personal care.

• Customer Base: Around 65% of customers placing orders with women-led D2C brands hailed from non-metro cities.

• Projected Growth: The Indian D2C market value is projected to exceed $60 billion by 2027, up from approximately $12 billion in 2022.