D2C Skincare Brand Foxtale Bags $30 Mn Funding

-The round saw participation from Japanese multinational company KOSÉ Corporation, along with Panthera Growth Partners, Z47, and Kae Capital.

-The startup said, together with KOSÉ Corporation, Foxtale will look at an expanded and elevated R&D process for further innovation.

- Foxtale has achieved 150% growth in FY25, more than doubling last year’s revenue, driven by its strong focus on D2C through its website.

Foxtale, a new-age D2C skincare brand has raised $30 million (approximately INR 250 Cr) in its Series C funding round. The round saw participation from Japanese multinational company KOSÉ Corporation, along with Panthera Growth Partners, Z47, and Kae Capital.

Besides, the startup has also forged a strategic partnership with KOSÉ corporation to expand its presence in India. This partnership will leverage Foxtale’s deep expertise in D2C strategies and its nuanced understanding of the Indian beauty market, paired with KOSÉ’s rich experience in the global market. With this partnership, both the companies aim to redefine beauty standards in India. 

The funds will also be directed towards deepening its footprint in existing markets and strengthening its R&D capabilities to drive continuous product innovation in efficacious skincare formulations.

Founded in 2021 by investment banker turned venture capitalist, and now entrepreneur Romita Mazumdar, Foxtale uses modern science and technology to create innovative and safe formulas that cater to the changing emotional and lifestyle needs of Indian women. 

The startup said, together with KOSÉ Corporation, Foxtale will look at an expanded and elevated R&D process for further innovation- fusing KOSÉ’s advanced technological capabilities within R&D and Foxtale’s intrinsic and in-depth understanding of Indian skin.

With a shared commitment to quality, the partnership will enhance product efficacy and elevate self-care experiences, addressing a persistent gap in high-quality beauty offerings in India.

Commenting on the funding, Romita Mazumdar, Founder, Foxtale says, “We are grateful for the continued support from our investors, which reflects their confidence in our mission to redefine skincare for the Indian consumer. This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India. Beyond growth, this partnership also marks a step towards fostering stronger global relations, blending international expertise with local insights. It’s about building a brand that genuinely resonates with our customers and creates a lasting impact in their skincare journeys.”

Kazutoshi Kobayashi, president & CEO of KOSÉ Corporation highlighted, “We are very happy to have concluded a capital and strategic partnership with fast-growing Foxtale in the premium mass skin care market on the occasion of the 10th anniversary of our entry into the Indian market. Under the leadership of the highly motivated and ambitious Founder and CEO, Ms. Romita Mazumdar, Foxtale’s rapid growth is driven by product development that places importance on dialogue with customers, cutting-edge digital marketing, and strong sales capabilities that are closely aligned with business partners.”

According to the startup, it has achieved 150% growth in FY25, more than doubling last year’s revenue, driven by its strong focus on D2C through its website. Foxtale’s D2C channel contributes 50% to the brand’s revenue and continues to have a strong repeat rate of 50%. 

In line with this burgeoning growth and high retention rate, Foxtale aims to achieve profitability by the close of the next financial year. Foxtale has also achieved this scale on the back of just 20 SKUs with clear winners in most skincare subcategories, Foxtale added.