Astroyogi Unveils ‘Yogii by Astroyogi’ in its Retail Expansion Drive

-Astroyogi claims this initiative is a major step in bringing structure, reliability, and quality assurance to the industry.

-Yogii includes Karma and Destiny initiative, where a portion of every sale goes toward funding the education of underprivileged children in rural India.

-The Indian religious and spiritual market was valued at approximately $58.56 billion in 2024. 

Astroyogi, the popular astrology and wellness platform, has announced its entry into the retail sector with the launch of 'Yogii by Astroyogi.' This new brand extension is designed to meet the growing demand for authentic spiritual products in a market that has long been unregulated and unorganized.

Astroyogi says this initiative is a major step in bringing structure, reliability, and quality assurance to the industry. With the launch of Yogii by Astroyogi, the brand aims to address the common problem of counterfeit and subpar products flooding the market. By introducing strict verification processes and quality standards, Yogii directly tackles these issues, filling a gap that has long existed in this fragmented sector.

More on Yogii by Astroyogi

Astroyogi explains that its collection features ethically sourced Rudraksha beads and malas, carefully sourced from Nepal and Indonesia. Each piece is accompanied by a certificate of authenticity, confirming its origin, type, and energy properties, ensuring both genuine quality and effectiveness. The brand also offers a wide range of healing crystals in various forms, including bracelets, pyramids, and raw stones, all designed to help with precise energy balancing and healing.

In addition to its retail offerings, Yogii launches the Karma and Destiny Initiative, where a portion of every sale goes toward funding the education of underprivileged children in rural India. This program reflects the brand’s dedication to combining spiritual wellness with social responsibility, creating a positive cycle of energy that benefits both its customers and communities in need.

India’s Burgeoning Spiritual Market

According to Expert Market Research data, the Indian religious and spiritual market is substantial and continues to grow rapidly. In 2024, the market was valued at approximately $58.56 billion and is projected to reach $151.89 billion by 2034, reflecting a CAGR of 10% during that period.

This expansive market encompasses various sectors, including religious tourism, donations, media and music, religious items and merchandise, construction and infrastructure, and others. 

The increasing consumer preference for incense-based products for religious, spiritual, and meditational purposes contributes significantly to the market's growth. Additionally, government initiatives aimed at enhancing infrastructure at heritage sites and the rising trend of spiritual tourism further bolster the market's expansion.

Reportedly, Astroyogi's revenue from operations reached INR 84.3 Cr in FY24, up from INR 66.7 Cr in FY23, marking a 26.3% year-on-year growth while maintaining strong unit economics. The platform currently serves over 3 million users worldwide, with a network of more than 5,000 verified professionals offering services in over 11 languages.