Ankit Nagori’s Curefoods Acquires South & West India Operation of Krispy Kreme

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-Krispy Kreme, known for its iconic doughnuts and coffee offerings, has been a popular brand globally and in India.

-Krispy Kreme's South India operations were previously managed by the Landmark Group.

-As part of the agreement, Landmark Hospitality Services Limited, a part of the Landmark Group, will also acquire a stake in Curefoods India.

 

Curefoods, a prominent food and beverage (F&B) house of brands, has officially acquired the South and West India operations of Krispy Kreme, the globally recognized doughnut and coffee brand, from the Landmark Group. 

 

This strategic acquisition marks a significant move for Curefoods as it expands its presence in the Indian market, particularly in these key regions.

 

Krispy Kreme, known for its iconic doughnuts and coffee offerings, has been a popular brand globally and in India. The acquisition by Curefoods is expected to help further strengthen Krispy Kreme’s footprint and brand visibility in the South and West regions of India. With this move, Curefoods is likely to leverage its expertise in the F&B industry to drive the growth and expansion of Krispy Kreme in these regions.

 

Krispy Kreme's South India operations were previously managed by the Landmark Group, with nearly 50 points of access across the country. With the acquisition of Krispy Kreme's South and West India operations by Curefoods, the latter stands to benefit significantly from Krispy Kreme's established customer base and well-developed operational network in these regions.

 

This acquisition will not only boost Curefoods' growth but also enhance its portfolio by adding a globally recognized brand. Curefoods will be able to leverage Krispy Kreme's strong brand recognition and loyal customer following, allowing for expanded reach and operational efficiency.

 

As part of the agreement, Landmark Hospitality Services Limited, a part of the Landmark Group, will also acquire a stake in Curefoods India. This partnership creates further synergy between the two companies, potentially opening up new avenues for growth and collaboration in the Indian market.

 

“We are thrilled to bring Krispy Kreme into Curefoods. The brand's global legacy and strong consumer appeal align perfectly with our vision of offering diverse, high-quality food experiences. This partnership underscores our commitment to expanding into categories beyond our cloud kitchen ecosystem and investing in well-loved brands to enhance our presence in India’s food market,” said Ankit Nagori, Founder, Curefoods. 

Know the Founders

Curefoods was founded by Ankit Nagori and Shrishti Sethi in 2020. Nagori is a former executive at Flipkart, where he served as the chief business officer, and he brought his extensive experience in business strategy, operations, and scaling up companies to Curefoods. In 2016, he along with Mukesh Bansal (Myntra founder), cofounded gym chain company Cult.fit then called Cure.fit.

 

On the other hand, Shrishti Sethi is an experienced entrepreneur with a background in operations and business development, and she co-founded Curefoods alongside Ankit Nagori.

 

Curefoods has quickly established itself as a dynamic player in the food and beverage industry, known for its diverse portfolio of brands. Some of its popular brands include EatFit, which focuses on healthy, nutritious meals; Sharief Bhai, a well-regarded name in Indian cuisine; Nomad Pizza, which offers artisanal pizzas; and Olio Pizza, known for its high-quality, delicious pizza offerings.

 

This diverse range of brands positions Curefoods as a multifaceted food company catering to different consumer preferences, from health-conscious meals to indulgent treats like pizza. 

 

With the recent acquisition of Krispy Kreme's South and West India operations, Curefoods is further solidifying its presence in the market, expanding its reach, and leveraging its expertise to drive growth across its portfolio.

 

Metta Capital acted as the advisor to Landmark Group for the entire transaction involving the acquisition of Krispy Kreme's South and West India operations by Curefoods.