Amazon Officially Enters the Quick Commerce Race with 10-Mins Deliveries in Bengaluru

-With the launch of Amazon Now, Amazon Fresh, which offered grocery deliveries within two hours, takes a backseat.

-The quick delivery service is like Amazon's attempt to leverage its existing infrastructure and tech capabilities.

-The quick commerce market size could increase sixfold between FY24 and FY27, reaching a total addressable market of $27 billion.

Further intensifying the quick commerce race in India, ecommerce major Amazon has officially started 10 minutes delivery in select areas of Bengaluru.

With this move, Amazon is gearing up to compete more directly with fast-delivery services including Blinkit, Swiggy Instamart, and Zepto with their new "Amazon Now" service. 

By focusing on daily essentials such as groceries, the company is diving into an increasingly popular sector for quick delivery times, which has seen rapid growth, especially post-pandemic.

The quick delivery service is like Amazon's attempt to leverage its existing infrastructure and tech capabilities to offer ultra-fast delivery for essential items, potentially making it more convenient for customers who need things quickly without having to wait for traditional delivery windows.

Additionally, with the launch of Amazon Now, Amazon Fresh, which offered grocery deliveries within two hours, takes a backseat.

India's quick commerce sector is projected to grow significantly in the coming years. Market analysts forecast that the sector's size could increase sixfold between FY24 and FY27, reaching a total addressable market of $27 billion.

As Amazon intensifies its push, Bengaluru competitors are already adapting. Blinkit, for example, is expanding its dark store network, sacrificing short-term margins in a bid to stay competitive in this high-stakes market.

In these changing dynamics, it will be interesting to see how Amazon Now differentiates itself from the competition.